Case studies
The thinking behind the work.
A closer look at brand, content and go-to-market work: the thinking behind each project and the results it delivered.
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Executive Leadership Summit
Taking a first-of-its-kind executive summit from concept to 214 attendees by building the narrative for an emerging category.
214
Attendees at the summit
350+
Event leads generated
5 months
Campaign, concept to live event
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Path To Content
Turning the audience I had built on LinkedIn into an owned content ecosystem that could compound through search, email and brand authority.
33K+
Monthly impressions, from zero
DA 16
Domain authority in one year
3
Major B2B leads in six months
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LinkedIn Webinar Campaign
From LinkedIn content to 56 webinar registrations, 120+ paid community members and 100% attendance.
56
Webinar registrations
100%
Registrant attendance
120+
Paid community members
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Newsletter-Led Demand & Audience Growth
Turning newsletters into an owned channel for demand and audience growth across two B2B brands.
150%
More event attendees in 3 months
5,000+
Platform registrations
300+
Subscribers in 12 months