Brand Marketer, Product Marketer and GTM Strategist
Connecting what a brand stands for
with how it goes to market.
500+
Webinar registrations driven through LinkedIn GTM campaigns
350+
Leads generated for an in-person event through paid, social media and event marketing
950K+
Annual organic impressions generated
Page one
Content ranked on the first page of search
From scratch
Niche newsletters, communities and content systems built from the ground up
About me
From content writer to brand and GTM.
I started as a content writer, which opened the door to work across organic SEO, content marketing, LinkedIn brand marketing and, over time, GTM and brand marketing. Since then, I’ve worked across strategy, content, SEO and messaging for businesses in ed-tech, recruiting, change management and B2B SaaS.
What interests me most is the thinking behind the work: understanding the market, finding the right narrative, knowing who it needs to reach and building the systems that make that strategy work consistently.
Today, my work spans the marketing lifecycle:
Focus areas
- Brand Marketing
- Product Marketing
- GTM Strategy
- CRM & Customer Engagement
- Campaign Management
- Customer Journey Optimisation